Janet Altschuler | April 2020

Hello Janet,

Please take a look below to find the elements of your service program, and relevance performance indicators in this month’s Digital Marketing Snapshot. If you have any questions at all, or would like to speak with me about this new format – I would be delighted to answer those inquiries at any time.

Sincerely,
Christine Sonnenberg and Your Anchor Wave Digital Marketing Team
(520) 622-3731
christine.sonnenberg@anchorwave.com

Anchorwave News

Hello and Happy May! We know things are different for a lot of our clients right now. Whether you’ve changed your hours, have moved to remote work, or are simply trying to navigate what it means for a “new normal” within your business.

Here at Anchor Wave, your success and well-being means the world to us. While a lot of other companies might be echoing a “we’re here for you” sentiment, we want to let you know that we truly are. Should you need some additional support during these changing times, please reach out to our team. Let’s start the summer right, together!

Leads

A healthy DM program generates opportunities for business from various sources. This tally includes the tier of most valuable engagement with your business online -calls and form requests.

121
Total Leads
  • This Mo. Last Mo.
  • CALLS
    26 35
  • FORMS
    5 3
  • GOOGLE BUSINESS
    41 59
  • PPC
    49 45

Traffic

Traffic is influenced by various parts of your program. Organic indicate traffic from unpaid clicks to your website from a search engine. Direct is a direct entry of your URL. Referral traffic describes the amount of visits to your website linked from another site.

1,134
Total Visits

  • Direct Entry

    +(VS 204 LAST MONTH)
    195

  • Organic Search

    +(VS 1009 LAST MONTH)
    851

  • Referral Traffic

    +(VS 314 LAST MONTH)
    88

Your Month vs Last Month Traffic numbers are just below targeted growth range. We are monitoring a trend. It appears to be related to the stay-at-home orders as that’s when the trend started. We will continue to monitor as the order is lifted.

REVIEW LEAD

Here you will find both the tally of total reviews as well as the improvements on your average star rating. Continual action in this program creates the greatest results. See below for our recommended steps checklist.

98
Total Reviews
4.5 Your Average Rating

Your rating started at 4.7

3 new reviews were added this month!

Email List Status

  • Your Review Page is Active
  • Your “Review Us” Web Button is live
  • You have submitted a contact list
  • Your Reviews are posting to your site
  • Your Facebook is connected
  • You’ve talked to us about tips & tricks!

Not only does your average look strong – you have added recent reviews which keeps your reputation fresh. Success!

Local Reach

A strong online directory and map search strategy is comprised of the volume of listings, as well as consistent and accurate information displayed for users and search engines alike. Here you will find the results of the work completed towards these goals.

158
Total Citations
Google Business lead activity:
Off-site SEO Activity:
  • Citation network expanded
  • Strategic category implemented across directories
  • Duplicate listings removed
  • Correct errors on directories
  • Monitoring for user-submitted changes
  • Add off-site SEO keyword alignment

Your lead activity continues to grow. We have added additional listings to your online directory management program. This reach of this network of citations supports your presence in maps, the three pack, and organic results.

Pay Per Click

The following outlines your Adwords campaign results and performance. These key indicators are a result of the work we have performed to research and create ads tailored to your needs.

49
Total Leads
  • This Mo. Last Mo.
  • Average CPC
    $13.60 $11.44
  • Impressions
    4,277 6,056
  • Clicks
    161 192
  • Click Thru Rate
    3.76% 3.17%
  • 8 form submissions (vs 4 last April)
  • 41 phone calls from ads (vs 48 last April)
  • 49 total leads (vs 52 last April)

Top lead generating keywords

  • criminal law attorney
  • attorney in tucson arizona
  • defense attorney tucson
  • defense lawyer criminal
  • tucson criminal lawyer
  • defense attorney
  • criminal defense attorneys
  • defense attorneys
  • defense lawyer tucson
  • lawyer referral service

Optimizations

1. Created a new retargeting campaign
2. Filtered out low quality traffic like ‘ars assault defense’
3. Adjusted bids to maximize traffic and leads
4. A/B tested ad copy to improve click rates

Content and Social Marketing

Content is a important strategy for signalling to Google your relevance and site activity. Here are the custom posts that we have written for your organization this month.

17
Total Posts

Post Title

  • Everything You Need to Know About Search Warrants in Arizona
  • Why You Should Never Represent Yourself in Court
  • Your Blogs are Posted to your Site
  • Your Blogs Are Posted to Facebook
  • Your Blogs Are Posted to Twitter
  • Your seo-rich topics have been reviewed

If you have suggestions for future articles, please let us know. Has anything changed with your business that we should focus on?

7.2019

MONTHLY CUSTOM REVIEW

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