SW Sun Control | April 2020
Hello Ian and Joannie,
Please take a look below to find the elements of your service program, and relevance performance indicators in this month’s Digital Marketing Snapshot. If you have any questions at all, or would like to speak with me about this new format – I would be delighted to answer those inquiries at any time.
Sincerely,
Kelsey Murray and Your Anchor Wave Digital Marketing Team
(520) 622-3731
kelsey@anchorwave.com
Anchorwave News
Hello and Happy May! We know things are different for a lot of our clients right now. Whether you’ve changed your hours, have moved to remote work, or are simply trying to navigate what it means for a “new normal” within your business.
Here at Anchor Wave, your success and well-being means the world to us. While a lot of other companies might be echoing a “we’re here for you” sentiment, we want to let you know that we truly are. Should you need some additional support during these changing times, please reach out to our team. Let’s start the summer right, together!
Leads
A healthy DM program generates opportunities for business from various sources. This tally includes the tier of most valuable engagement with your business online -calls and form requests.
- This Mo. Last Mo.
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GOOGLE BUSINESS62 36 -
FORMS69 10
Traffic
Traffic is influenced by various parts of your program. Organic indicate traffic from unpaid clicks to your website from a search engine. Direct is a direct entry of your URL. Paid traffic is visits from an online ad.
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Direct Entry
+(VS 711 LAST MONTH)1134 -
Organic Search
+(VS 1757 LAST MONTH)3584 -
Referral Traffic
+(VS 162 LAST MONTH)338
REVIEW LEAD
Here you will find both the tally of total reviews as well as the improvements on your average star rating. Continual action in this program creates the greatest results. See below for our recommended steps checklist.
Your average started at 3.6
2 new reviews were added last month!
Email List Status
- Current:
Email list active - Important:
Inactive/paused features - Urgent:
Email list needed
- Your Review Page is Active
- Your “Review Us” Web Button is live
- You have submitted a contact list
- Your Reviews are posting to your site
- Your Facebook is connected
- You’ve talked to us about tips & tricks!
LOCAL REACH
A strong online directory and map search strategy is comprised of the volume of listings, as well as consistent and accurate information displayed for users and search engines alike. Here you will find the results of the work completed towards these goals.
- Visits 432
- Direction Request 45
- Click To call 76
- Listing Views 10.5k
- Blog Post Engagement 47
- Photo Engagement 18.9k
Facebook Ads
- Impressions 1,190,121
- Engagement 2,547
Freshness
- New Concept
- Nice & Ripe
- Stale
Pay Per Click
The following outlines your Adwords campaign results and performance. These key indicators are a result of the work we have performed to research and create ads tailored to your needs.
- This Mo. Last Mo.
-
Cost Per Click$0.20 $0.26 -
Impressions788,489 741,622
-
Clicks2,177 1,649 -
Click Thru Rate0.28% 0.22%
Email Marketing
Email keeps you connected with current customers, and helps bring in potential customers. 72% of B2B buyers are most likely to share useful content via email. If you have an email list, you have a potential gold mine.
- Open Rate 25
- Total List 30
Marketing Meter
-
level1
- First Level
- Second Level
- Third Level
Content and Social Marketing
Content is a important strategy for signalling to Google your relevance and site activity. Here are the custom posts that we have written for your organization this month.
- Your Blogs are Posted to your Site
- Your Blogs Are Posted to Facebook
- Your Blogs Are Posted to Twitter
- Your Blog Content Has Been Boosted (Social Boost pkg)
- Your Blog Content Has Been Shared (Big Content pkg)
